Background

Trice Imaging powers Tricefy, a cloud-based medical imaging solution focused on ultrasound. The Trice team attended AIUM’s 2022 annual meeting, now known as UltraCon, which was hosted right here at the San Diego Hilton Bayfront – just a 30 minute drive from the Trice US headquarters.

Goals and Objectives

Trice attended AIUM for several key reasons:

• To reinforce the Tricefy presence at industry tradeshows, which have slowly returned after the pandemic pause
• To foster several key relationships with other attendees and exhibitors
• To create new sales relationships

Details

For this tradeshow, I joined the team after the ideal time for planning a booth; however, I was able to secure registration, rent the booth construction, arrange our staff attendance, and create an opportunity for relevant audiences to connect with us again after a big break from in-person events.

Tools Involved

• Unbounce – for the event landing page
• Canva – for creating email and landing page graphics
• Salesforce – for creating a targeted mailing list
• Mailchimp – for composing and sending meeting invitations