Background

The CleverPet Hub is a game console for your dog (or cat, bird, horse…) and uses lights to teach animals patterns in exchange for a tasty reward of kibble.

Our mailing list consisted of approximately 14k contacts.

Goals and Objectives

We regularly hit our mailing list with sales alerts, but we weren’t sending correspondence that could help nurture the list or give our audience value without making a hard sell.

Details

I employed a content strategy to reinvigorate the mailing list, re-engaging interested parties and cleaning up parties who had lost interest.

Tools Involved

• Photoshop – for creating email and landing page assets
• Mailchimp – for the emails and contact management
• Shopify – for landing pages